consumerism

The word consumerism is an ism that has a consumer inside. Lately, many businesses have tried to ignore the boomer consumer as being too old. Well, most of the purchasing power is in the hands of fathers in their fifties, not their tweenage twins.

Although wallstreet sees these fab fifties as boring, they are the ones with most spending power. These ever more frugal fifty year old have a lot more income than an uber cool twenty something starting out in a career.